EDUCATING, EMPOWERING, ENGAGING
The Transforming Missouri project creates connections with Missourians in order to reduce prejudice toward the transgender community using persuasive storytelling. ¬†
The project utilizes deep persuasion phone banking focused on sharing personal stories about being transgender or knowing and loving someone who is transgender, to lastingly reduce prejudice against transgender people and make it easier to win and retain support for LGBTQ equality.
ABOUT THE PROJECT
PROMO, Missouri‚Äôs statewide LGBTQ advocacy organization, began building this project in 2018, with the vision of building a bigger base of public support for LGBTQ equality. PROMO believes strongly in a collaborative approach and sought community partners to help grow the project into Transforming Missouri. Thanks to our partners at the Human Rights Campaign and MOVE, we have successfully launched in Springfield and St. Louis, and will be coming to a city near you with community partners in your area throughout 2019!
PROMO, the Human Rights Campaign, MOVE, and our collaborative partners envision a state where everyone has full equality in the hearts and minds of their fellow Missourians. This project is doing just that; engaging our neighbors about what it means to be LGBTQ in a state without protections. By doing this work, and specifically focusing on protections for the transgender community, we aim to build lasting support for LGBTQ equality in the areas that need it the most.
In addition to building lasting support for the transgender community, our goal is to create a welcoming environment for volunteers to be trained in persuasive storytelling and other related skills that can carry over into other community causes and their personal and professional lives.
WHY ARE WE FOCUSING ON TRANSGENDER EQUALITY?
Overall, there is strong support for LGBTQ equality, for example, inclusive nondiscrimination protections; however, when asked specifically about support for transgender people, that strong support drops dramatically.
We believe this is related to the lack of personal knowledge about the transgender community. ¬†Most people these days know and love someone who identifies as lesbian, gay, or bisexual, but much less frequently know someone who is transgender. ¬†Because of this lack of personal knowledge, people we talk to can be especially susceptible to negative messaging about the transgender community, particularly involving bathrooms.
WHO CAN GET INVOLVED?
Anyone can help with this work! ¬†You don't need to be a member of the LGBTQ community in order to help. This project is also a great way for allies to support the community!
WHAT CAN I DO?
Volunteer! ¬†We need volunteers to fill a wide variety of roles. ¬†In addition to making phone calls, we need help with data entry, providing meals to fellow volunteers, coaching callers, training volunteers, and more.
Get involved by coming to our next event or filling out our contact form to get more information and speak with one of our volunteers.